Privacy Policy
SUBS-UK-REG/0100-4
Rev: B
Effective date: 10/07/26
Statement explains who we are, what personal data we collect about you, why we collect it, how we use it, and what rights you have in relation to it.
We are committed to processing your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Where applicable, we alco comply with the Privacy and Electronic Communications Regulations 2003 (PECR).
This statement applies to personal data we hold about individuals (natural persons). It applies to our websites, telephone and email communications, and any other means by which we collect personal data from you. It does not apply to information we hold solely about companies or other legal entities.
Who we are
For the purposes of UK GDPR, Pride Mobility Products Ltd. is the data controller in respect of the personal data described in this statement.
Company: Pride Mobility Products Limited
Registered Address: 32 Wedgwood Road, Bicester, Oxfordshire, OX26 4UL, United Kingdom
Telephone: +44 (0)85 040 8630
Email: gdpr@pride-mobility.co.uk
Websites: pride-mobility.co.uk, quantumrehab.co.uk
If you have any questions about how we use your personal data or wish to exercise your rights (see Section 9), please contact us using the details above.
- What personal data we collect 2.1 Data you provide to us directly
- 2.2 Data we collect automatically
We only collect personal data that is necessary for the purposes described in this statement. Depending on how you interact with us, we may collect:
- Your name, postal address, telephone number, and email address, when you request a brochure, submit an enquiry, or contact us by any means.
- Feedback or opinions you voluntarily share with us about our products or services.
- Information provided in connections with a finance insurance products relating to one of our mobility products.
- When you visit our websites, we may automatically collect technical data such as your IP address, browser type, pages visited, files downloaded, and time and data of access. This data is used in aggregate to help us understand how our websites are used and to improve our services. Where this data can identify you individually, it is personal data and is processed in accordance with this statement and out Cookie Policy.
Pride Mobility Products Ltd | Registered in England & Wales | 32 Wedgwood Road, Bicester, OX26 4UL This document is subject to periodic review. Always refer to the current version published at pride-mobility.co.uk.
2.3 Data we receive from third parties
- We may receive personal data about you from authorised dealers or distributors who have obtained your details in connection with the supply of one of our products.
- Where you hold a finance or insurance product linked to a Pride product, we may receive relevant data from the finance or insurance provider.
- How and why we use your personal data
UK GDPR requires us to have a lawful basis for each processing activity. The table below sets our what we use your data for and the lawful basis we rely on in each case.
We use your personal data for the following purposes: PURPOSE | LAWFUL BASIS |
Responding to enquiries and sending requested information (e.g. brochures) | Legitimate interests (to respond to your request and manage our customer relationships) |
Ensuring the ongoing safety, maintenance, and post-market surveillance of your mobility product | Legitimate interests and, where applicable, compliance with a legal obligation (UK MDR 2002 (as amended)) |
Sending marketing communications about our products, services, and offers | Consent. You may withdraw your consent at any time (see Section 7) |
Market research, customer satisfaction surveys, and service improvement | Consent (where required) or legitimate interest (where you have an existing relationship with us) |
Administering and maintaining any finance or insurance product relating to your mobility product | Contract performance or legitimate interests |
Statistical analysis of website usage (via cookies and similar technologies) | Consent (for non-essential cookies, in accordance with PECR) |
Identifying you when you contact or visit us, and maintaining records of our communications | Legitimate interest (to manage our business effectively and maintain accurate records) |
Compliance with legal and regulatory obligations (e.g. responding to regulatory enquiries, reporting obligations as a UKRP and importer under UK MDR 2002 (as amended)) | Legal obligation |
Where we rely on legitimate interests as our lawful basis, we have carried out a balancing test to ensure that our interests do not override your rights and freedoms. You have the right to object to processing based on legitimate interests (see Section 9).
Who we share your personal data with
We may share your personal data with the following categories of recipients, where necessary and proportionate:
Group companies and affiliated entities: We may share data with other companies within Pride Mobility Products group, including Pride Mobility Products Europe (NL) and
Medema Gruppen AS (DK), where this is necessary for operational, regulatory, or product safety purposes. These transfers are subject to appropriate safeguards (see Section 5)
› Authorised dealers and distributors: Where relevant to the supply, servicing, or safety follow-up of a product you have purchased through a dealer, we may share relevant data with that dealer. Please note that if you have asked to opt out of marketing from one dealer, other dealers who independently hold your data may not be aware of that opt-out. You should contact each dealer separately to manage your preferences with them.
› Service providers and processors: We engage carefully selected third-party service providers who process personal data on your behalf, such and data management firms, IT system providers, and mailing houses. These parties are bound by data processing agreements and only permitted to process your data in accordance with our instructions.
› Finance and insurance providers: Where you hold a related finance or insurance product, we may share data with the relevant provider.
› Regulatory and law enforcement authorities: We may disclose personal data where required by law or regulation, in connection with legal proceedings, for the prevention and detection of fraud, or to protect the rights, or safety of Pride Mobility Products Ltd, our customers, or others.
International transfer of personal data
Some of our group companies and service providers are located outside the United Kingdom, including in the United States and the Netherlands. Where we transfer personal data to countries that have not been deemed to provide an adequate level of data protection by the UK Government, we put in place appropriate safeguards to protect your data. These safeguards include:
The use of the UK International Data Transfer Agreement (IDTA) of the UK Addendum to the EU Standard Contractual Clauses, as approved by the Secretary of State under Section 119A of the Data Protection Act 2018.
Transfers to recipients in countries covered by UK adequacy regulations.
For transfers to Pride Mobility Products Corp. and Stealth Products LLC in the United States, we rely on appropriate contractual safeguards.
How long we keep your personal data
We retain personal data only for as long as necessary for the purposes for which it was collected. Our retention periods are set out below:
- Customer and product enquiry data: up to 3 years from the date of last contract, or longer if required to support an ongoing customer relationship or product safety obligation.
- Post-market surveillance and product safety records (incl. complaint files and vigilance data): 10 years from the date the relevant product was last placed on the UK market, in accordance with UK MDR 2002 (as amended) and our ISO 13485 Quality Management System obligations.
- Marketing consent records: retained for as long as consent remains active, plus a reasonable period thereafter to evidence compliance. Withdrawn consents are retained as a suppression record.
- Finance and insurance-related records: for the duration of the relevant products and for the period required by the relevant financial services or consumer credit legislation.
- Website usage and cookie data: in accordance with our Cookie Policy (see Section 8).
- General correspondence and communications: up to 6 years, in line with the Limitation Act 1980.
When personal data is no longer required, we dispose of it securely, using specialist providers where appropriate.
Marketing communications and your choices
We will only send you direct marketing communications by email or SMS where you have given us your prior consent. You may withdraw your consent and opt out of receiving marketing communications from us at any time by:
Adjusting your preferences in the cookie banner on our websites
Contacting us directly at gdpr@pride-mobility.co.uk or by post – address in Section 1.
Please allow us up to 3 working days for your opt-out to take effect across all of our systems. Please note that opting out of marketing does not affect our ability to contact you for non-marketing purposes such as product safety notices, warranty matters, or responses to your enquiries.
Cookies and similar technologies
Cookies are small text files placed on your device when you visit our websites. We use cookies and similar technologies to enable essential website functions, improve performance, and (with your consent) to understand how our websites are used.
Non-essential cookies (including analytics and marketing cookies) are only placed on your device with your prior consent, in accordance with PECR. You can manage or withdraw your cookie consent at any time using the cookie preferences tool on our websites.
we may collect information you automatically through cookies of similar technology.
For full details of the cookies we use, the purposes for which they are used, and how to manage them, please see out Cookie Policy at http://pride-mobility.co.uk/cookie-policy/
Your data protection rights
Under UK GDPR, you have the following rights in relation to your personal data. These rights are not absolute and may be subject to conditions or exemptions in certain circumstances.
- Right of access (Subject Access Request): You have the right to request a copy of the personal data we hold about you. We will respond within one month of receiving your request. This service is provided free of charge. We may charge a reasonable fee, or refuse to act, only in cases of request that are manifestly unfounded or excessive.
- Right to rectification: You have the right to request that we correct inaccurate personal data we hold about you, and to have incomplete data completed.
- Right to erasure (‘right to be forgotten’): You have the right to request that we delete your personal data in certain circumstances, for example where it is no longer necessary for the purpose for which it was collected. Please not that this right does not apply where we are required to retain data to comply with a legal obligation (including under UK MDR 2002 (as amended)).
- Right to restriction of processing: You have the right to request that we restrict (i.e. pause) the processing of your personal data in certain circumstances, for example while the accuracy of the data is being contested.
- Right to data portability: Where processing is based on your consent or on a contract, and is carried out by automated means, you have the right to receive your personal data in a structured, commonly used, machine-readable format, and to request that we transmit it directly to another controlled where technically feasible.
- Right to object: You have the right to object to processing based on legitimate interests or for direct marketing purposes. Where you object to processing for direct marketing, we will cease that processing immediately. Where you object to processing based on legitimate interests, we will cease processing unless we can demonstrate compelling legitimate grounds that override your interests.
- Rights relating to automated decision-making and profiling: You have the right not to be subject to a decision based solely on automated processing (including profiling) that produces legal or similarly significant effects on you/ We do not currently carry out such automated decision-making.
To exercise any of your rights, please contact us at gdpr@pride-mobility.co.uk or by post at the address in Section 1. We may need to verify your identity before processing your request.
If you are not satisfied with how we handled your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection:
ICO website: www.ico.org.uk ICO helpline: 0303 123 1113
ICO address: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Data security
We have implemented appropriate technical and organisational security measures to protect your personal data against accidental loss, unauthorised access, alteration, or disclosure. These measures are maintained and reviewed as part of our ISO 13485-certified quality management system.
Where we use third-party processors, we carry out due diligence on their security practices and require them to implement equivalent safeguards by contracts.
Please be aware that the transmission of data over the internet is not completely secure. Whilst we take all reasonable steps to protect your data, we cannot guarantee the security if data transmitted to us electronically. Any such transmission is at your own risk. Once we receive your data, we apply our security procedures to protect it.
In the event of a personal data breach that is likely to result in a risk to your rights and freedoms, we will notify the ICO in accordance with out legal obligations and will notify you directly where required.
Links to third-party websites
Our websites (pride-mobility.co.uk and quantumrehab.co.uk) may contain links to third-party websites. This Privacy Statement applies only to our own websites and activities. We are not responsible for the privacy practices of third-party websites and encourage you to read their privacy policies before providing any personal data to them.
Changes to our privacy policy
We keep this Privacy Statement under regular review and will update it when our data processing activities change, or when required to do so by law. Where changes are material, we will take reasonable steps to bring them to your attention, for example by posting a prominent notice on our websites.
The current version of this statement is always available on our websites. The version date is shown at the top of this document.
